# Leal

> Leal is an independent digital design office led by Leonardo Leal, a Framer Official Pro Expert based in Curitiba, Brazil, working worldwide. The studio builds high-standard websites and digital experiences, combining brand direction, design systems, UX architecture and front-end development.

The studio has worked with 3M, Solventum, Ultradent, Dentsply Sirona, Tok&Stok, Kerr, Maquira, Galderma, Merz Aesthetics, Ligga Telecom, Helsten and the Municipality of Curitiba, across furniture, finance, education, real estate, law, dental, healthcare, fashion, jewelry, food, public sector, energy and ESG.

## Pages

- [Home](https://leal.st): studio introduction.
- [Work](https://leal.st/work): 12 selected case studies.
- [About](https://leal.st/about): the office, its clients and capabilities.
- [Archive](https://leal.st/archive): visual work and experiments.
- [Notes](https://leal.st/articles): 4 notes on the web, what clients ask and what the office ships.
- [Contact](https://leal.st/contact): leo@leal.st, +55 41 99106-5402.
- [Privacy](https://leal.st/privacy): data and analytics policy.

## Case studies

- [FREITAG®](https://leal.st/work/freitag): An agency built the way it makes. — Website, 2026.
- [VG+A](https://leal.st/work/valeria-gontijo): Architecture rooted in context, material, and time. — Website, 2025.
- [Suporte Comunica](https://leal.st/work/suporte): Public relations, built on three decades of trust. — Website, 2025.
- [Helsten](https://leal.st/work/helsten): Industrial precision, engineered for scale. — Website, 2025.
- [Montag School](https://leal.st/work/montag-school): AI education for those who create. — Website, 2025.
- [The Revery Crete](https://leal.st/work/the-revery): Seclusion, elevated. — Website, 2025.
- [Ligga Telecom](https://leal.st/work/ligga-telecom-esg-annual-report): Translating technical data into a refined visual system. — Editorial, 2025.
- [Aoto & Novak](https://leal.st/work/aotoenovak): Law reimagined for the age of innovation. — Branding, Web, 2025.
- [FEPE](https://leal.st/work/diadia): Inclusive education for youth and adults with special needs. — Service, 2023.
- [Glass](https://leal.st/work/glass): Shaped by nature, crafted in Brazil. — Branding, Web, 2024.
- [Hayashi](https://leal.st/work/hayashi): Financial education that empowers. — Website, 2024.
- [Epifania](https://leal.st/work/epifania): The impact of fashion on our oceans. — Web, Editorial, 2023.

## Notes

- [A portfolio with no pages: how the FREITAG site is built](https://leal.st/articles/portfolio-with-no-pages): Leal built the FREITAG portfolio as a single document: one WebGL scene, four overlays, and no page loads at all. Projects are places inside a dome you fly through. Every state still pushes its own URL, so a single project can be sent to a single client and the back button behaves.
- [AI site builders got very good at the part you can see](https://leal.st/articles/ai-site-builders-the-part-you-can-see): AI site builders now ship working pages in minutes, and that part is real. What they did not improve is everything underneath. Veracode measured syntax pass rates climbing from 50% to 95% while security stayed flat at 55%. Leal reads that as one sentence: they got better at the visible half only.
- [What changes when you own your site's code](https://leal.st/articles/what-changes-when-you-own-your-code): We rebuilt leal.st from a site builder into our own code and measured the same 16 pages before and after. HTML per page fell from 254 KB to 59 KB, unique meta descriptions went from 1 to 16, H1 headings from 0 to 16, structured data blocks from 0 to 32, and 1,406 near-invisible elements went to zero. The builder was not slow: it painted faster and shipped fewer bytes. What it could not do was let us add the things agents read, like an llms.txt, a markdown mirror of every article and structured data we control. Owning the code is what turned each of those from impossible into an afternoon.
- [Is Framer good for SEO?](https://leal.st/articles/is-framer-good-for-seo): Framer handles the fundamentals well: server-rendered HTML, fast global hosting, and editable titles and descriptions. Leal measured two failures on its own Framer site: animated headlines split into 860 near-invisible spans on one page, and a single meta description repeated across all 17 pages. Both are fixable without leaving Framer.

## Languages

- English (default): https://leal.st/
- Portuguese (Brazil): https://leal.st/pt

## Full content

- [llms-full.txt](https://leal.st/llms-full.txt): every page in plain text.
- Any article or case is also available as markdown: append the path to /md and add .md (example: https://leal.st/md/articles/<slug>.md).