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About · Leal, a design office led by Leonardo Leal

Leal is a digital design office led by Leonardo Leal, a Framer Official Pro Expert and high jewelry entrepreneur based in Curitiba, Brazil. Operating at the intersection of design systems, strategy, and technology, the studio focuses on building digital experiences that combine logic, clarity, and visual precision.

With over seven years of multidisciplinary experience, Leal collaborates with national and global brands to translate complexity into clarity through structural design. The office’s portfolio includes partnerships with industry leaders such as 3M, Solventum, Ultradent, Vigodent, FGM, Dentsply Sirona, Maquira, Kerr, Orthometric, American Burrs, Tok&Stok, WAP, Helsten, Ligga Telecom, and the Municipality of Curitiba.

Beyond digital platforms, the studio’s leadership operates a high jewelry brand that explores craftsmanship and structural design. This dual expertise allows Leal to merge physical and digital precision into a single, sophisticated language.

Glass Diamond poster on a street stand by a concrete wall: 'a brazilian contemporary innovative design-driven jewelry brand'

clients

  • TokStok
  • Wap
  • 3M
  • Ultradent
  • Dentsply Sirona
  • Solventum
  • Maquira
  • Kerr
  • Curitiba PMC
  • Galderma
  • Merz Aesthetics
  • Helsten
  • Hayashi
  • FEPE
  • Aoto & Novak
  • Ligga Telecom

industries

  • Furniture
  • Finance
  • Education
  • Real Estate
  • Law
  • Dental
  • Healthcare
  • Fashion
  • Jewelry
  • Food
  • Public Sector
  • Energy
  • Communication
  • ESG

what we do

We build high-performance websites, combining design, UX and system logic. Every page is built to look good, load fast and make sense.

Design & UX

  • Web Design
  • UX Architecture
  • Design Systems
  • Visual Language
  • Motion & Interaction
  • Prototyping
  • Art Direction
  • Identity Design

Fullstack Development

  • Fullstack Development
  • Framer Development
  • Framer to Code Migration
  • Website Architecture
  • Web Apps & Platforms
  • Headless CMS
  • Integrations & APIs
  • Interactive Components

Performance & Growth

  • Performance Optimization
  • SEO & GEO
  • AI & Agent Integration
  • Analytics & Tracking
  • Accessibility
  • Launch & Support
  • Maintenance
  • Growth Retainer

stack

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Sanity
  • Headless CMS
  • Structured Data
  • Technical SEO
  • GSAP
  • Three.js
  • WebGL
  • Framer
  • Cloudflare
  • Web Performance
  • AI & Agent Integration

frequently asked

Do you build in Framer or in code?

Whichever the project needs. Leonardo Leal is a Framer Official Pro Expert, the third in South America to hold the title, and the studio also develops fullstack in any stack. If the answer is Framer, we build it. If the answer is code, we build it. If the answer is moving an existing Framer site into code, we do that too, and this site is the example: we rebuilt it and published what measurably changed.

How much does a project cost?

Landing pages and brochure sites start at $3,000. That floor is the simplest engagement, where the interface is already designed and the work is development. Price moves with scope: strategy, design, copy support and integrations all change the number. Platforms, apps and ecommerce are quoted per project, because none of them has a typical size.

How long does it take?

A landing page starts at two weeks. That is a floor, not an average: it assumes the content exists and leaves room for one round of review. Larger projects are scoped with a schedule before anything starts, so the date is agreed rather than discovered.

What is included, and what do you need from me?

Scope is set per project. When the interface is already designed, we take on the full development. We also work alongside design studios as their development partner. Beyond launch there is maintenance and growth retainer work. Copy usually comes from the client, and it can be brought into scope when you would rather not write it.

What happens after the site goes live?

Fourteen days of support are included after delivery, for adjustments and anything that shows up in real use. Continuous maintenance is available after that, for teams that would rather not touch the site themselves.

Where is Leal based, and do you work with clients outside Brazil?

The studio is based in Curitiba, Brazil, and works remotely. Its portfolio includes national and global brands, among them 3M, Solventum, Dentsply Sirona, Ultradent, Kerr, Tok&Stok, Ligga Telecom and the Municipality of Curitiba.