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Black phone on a purple ripple background, screen reading Educação financeira libertadora above the Hayashi logo.

Financial education that empowers.

Client

Hayashi

year

2024

service

Website

About

We were responsible for the complete development of Hayashi’s website, a financial education platform led by André Hayashi, a specialist with over 25 years of experience in the market. André is a lecturer, MBA and postgraduate coordinator in Finance and Financial Market Management at FAE, as well as a professor in both undergraduate and postgraduate programs at the same institution. Our challenge was to translate his extensive knowledge and authority into a digital environment that feels intuitive, modern, and accessible. We created a website with simple and organized navigation, highlighting courses for different levels of expertise, personalized consulting services, and content focused on financial independence. Visual Identity and Art Direction: Luciano Smythe Motion and UI Design: Susan Machado Web and Motion Development: Leonardo Leal

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Hayashi wordmark in white on black, next to a dot grid symbol with two purple bars.
Two Hayashi app icons side by side, white dot H on purple with black bars and on black with purple bars
Purple card asking Como gerir meu dinheiro? beside a photo of a man holding a phone and a credit card.
Serif line educacao financeira libertadora in white on black, beside the Hayashi dot symbol in purple.
Tilted grid of Hayashi website screens, hero reading Educação financeira para todos over a dotted purple globe.

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